There is only one valid definition of business: to create a customer.

We know nothing about motivation. All we can do is write books about it.

Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.

So much of what we call management consists in making it difficult for people to work.

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.

There is nothing so useless as doing efficiently that which should not be done at all.

Long-range planning does not deal with future decisions, but with the future of present decisions.