Society and the World

Advertising is legalized lying.

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.

The purpose of business is to create and keep a customer.

It is difficult, but not impossible, to conduct strictly honest business.

It is difficult, but not impossible, to conduct strictly honest business.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

In business the man who engages in the most adventures is surest to come out unhurt.

Your most unhappy customers are your greatest source of learning. –

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

In war, you can only be killed once, but in politics, many times.

In war, you can only be killed once, but in politics, many times.

Some men change their party for the sake of their principles; others their principles for the sake of their party.

Some men change their party for the sake of their principles; others their principles for the sake of their party.

Those who are too smart to engage in politics are punished by being governed by those who are dumber.

Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so.

Bad men need nothing more to compass their ends, than that good men should look on and do nothing.

Bad men need nothing more to compass their ends, than that good men should look on and do nothing.

There are many men of principle in both parties in America, but there is no party of principle.

There are many men of principle in both parties in America, but there is no party of principle.

As government expands, liberty contracts.

As government expands, liberty contracts.

The oppressed are allowed once every few years to decide which particular representatives of the oppressing class are to represent and repress them.

Government exists to protect us from each other. Where government has gone beyond its limits is in deciding to protect us from ourselves.

The rights of every man are diminished when the rights of one man are threatened.