Barry Schwartz

Barry Schwartz (born 1946) is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and social action at Swarthmore College. He frequently publishes editorials in the New York Times applying his research in psychology to current events

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Our institutions and values are in jeopardy as the mores of the market pervade all social life in this country. Loyalty, honesty, courage, discipline, patriotism, and commitment to family are being crowded out by the goals and rules of economic rationality -- do whatever makes the most money.

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